Portfolio
Work unpublished = work incomplete.
A collection of personal bets and significant client-work. I’m a jack of all trades when it comes to early-stage digital experiences, but I’m not good at everything… I mostly work across Product & Brand & Distribution with the following specialisations ↓
What I don’t do? Development, Growth & Parnterships. Read my homepage for context.
1. Founding Product & UI/UX Design @belong.haus
Belong is the web3 profile that turns your social tokens into social signals. I Co-Founded this product with an Engineer. My responsibilities cover everything from Idea → Concept → Discovery → Brand → UI/UX Design. Explore my thinking in the launch article.
2. Co-Founder & Product UI/UX Design @visual.help
In a digital era, businesses still grapple with outdated communication systems. visual.help simplifies task management, amps up efficiency, and transforms how stakeholders communicate. Because, in our world, one visual guide speaks louder than a thousand words. With visual.help, we envisioned a future where crystal-clear visuals guide every user, and tasks are executed with unparalleled precision. This vision is currently on hold. 
3. MOAT Product Strategy @islands.xyz
Tokens aren’t just limited to a category of financial fungibles, but have the potential to change community memberships forever. But not everyone wants to get involved with decentralised exchanges & non-custodial wallets. A Social Wallet is needed that lowers web3’s barriers of entry & democratises participation. Read the full case study.
4. Founding Product 360° @bootstrap.supply
I did everything from brand → product → business plan → growth myself. The main product BOOTSTRAP OS sold over 150+ times with 0 paid ads. Pure organic growth.
5. Visual Identities over the years
Logos are usually the last step in the branding process. The best brands visually build upon a solid identity and strategy. A brand not informed by core values and a deeper mission & vision will quickly lose its value in the minds of loyal users and prospects. Here is a case study on how I designed and launched iterations.design.
6. Strongest Brandbook @volksgarten.at
I love to be 360 degrees here: from Identity → Strategy → Visual. For the Volksgarten club in Vienna, this was a Brand Architecture job. The group was facing the problem that the public had no idea 4 of their individual experiences were managed by the same people. I developed a connected holistic approach to bind them together to bring them lasting PR and business benefits - want to see the full 120 page deck? DM me.
7. UI Design @blissbuilds.com
Co-Founding this startup with the responsibilities of Brand & Product & UI/UX Design resulted in the vision that we know call the BlissBoard. A simple task management, solution for non-technical people to master their development backlog without hiring in-house developers. Apart from this, I also designed & wrote copy for our the landing page.
8. Design & Web Building @founders.menu
founders.menu was a deep collection of 1000s of resources for independent founders bootstrap their dream business. The idea was simple: help you go from idea to independent business with a database of Tools, Reads, Streams and Listens, meticulously categorised, so you could find exactly what would inspire your next step in the moment you needed it. I designed and built the whole thing from scratch with Stripe integration and backend data management.
Connect
Let’s meet on whatever platform serves your desired outcome best. My digital identity holds all platform intentions. Prefer email? Try contact@julianpaul.me.
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Socialise with me: LinkedIn | Instagram | đť•Ź.com | Read.cv
