Shutting down founders.menu
August 31, 2024 • Startup • Decision ⌇ Connect ↗
After writing the founders.menu newsletter consistently for 35 weeks to what are almost 750 subscribers now, I sadly saw minimal revenue growth in the platform for the digital library after adding over 1129 ingredients [tools, reads, streams] and handmade templates on the web. I still find it odd that free signups have grown fairly well, but paying members who also return regularly are very few, making an 8-month commitment worth revisiting. After careful reflection (alongside reading Quit by Annie Duke), I concluded it’s time to let go of pursuing founders.menu, despite wishing for more reasons to continue pushing. The numbers sadly tell a different story.
Despite it never being too early to quit, I think the best time to quit is when you notice you are viewing the waste of time as much greater in the future than in the past… This might sound oversimplified, but a waste of time, energy or resources shouldn’t be viewed in retrospect, but rather forward-looking. Meaning: it’s wise to focus your efforts towards where your highest expected value lives, to mitigate excess waste. Once you align yourself with that expected value quitting something will naturally follow and ask two things of you: 1. Acknowledge you have failed & 2. Accept you have wasted time, effort or money — both of these are true for me when I look at founders.menu.
What now? The @foundersmenu library (all tools, streams, reads and templates) will merge with early.tools this week. That said, all paying founders.menu members will be grandfathered in early.tools with full access to the whole library (+ free editorial submissions) this week.
So what about founders.menu? The brand will also evolve (at some point). I love the name, framing and concept. But more as an exclusive club for founders to meet at curated invite-only dinners in real life. I will launch applications maybe this year, who knows.
Thanks to all founders.menu users who got as excited as I was from day one of this project.
Not all things are meant to last, and this project is one of them.
Want to connect? Visit @itsjulianpaul on đť•Ź.
Until next time.
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